Most of our society has not read Project 2025. That’s a silent danger.

As I’ve taken a hiatus from running the day-to-day operations of my beloved Trystology, which was once tucked into the most beautiful little corner of Downtown Ventura, I’ve had the time—and space—to reflect on what it really represented.

It has always been about empowering women.

We used to say “Empowering women to own their sexuality.” Then we expanded it: “Empowering people to own their sexuality”—because we believe in inclusivity. We always have. But that deeper mission, that soul-level purpose, was rarely what people saw.

To the outside world, we were often reduced to a label: a sex shop. I remember receiving mail addressed to “Trystology Sex Shop” from the police department. As if that one word—sex—stripped away the nuance, the education, the empowerment we worked so hard to cultivate.

I’d hear people walk past the storefront and mutter, “That’s a sex shop,” with a chuckle—or worse, disdain. Never mind the humor we wove into the space with Bitches Against Bullshit shirts, Fuck Off I’m Coloring books, and Offensive Crayons. Never mind the thoughtful curation of wellness products, pajamas and lingerie, the private consultations, or the countless stories of women (and men) who came in scared and left seen.

That’s the thing about nuance: It gets lost in a society trained to oversimplify and judge.

And that’s what I see happening on a much larger scale now.

Trystology Didn’t Disappear

We closed our physical location in May. It was a hard decision—driven in part by the economic realities of a downtown that’s been struggling to survive. But let me be clear: Trystology didn’t disappear.

We continue to serve our clients through our online store, offering access to the same curated, thoughtful products that helped so many people reconnect with themselves. We’re still here—through private appointments, education classes, and pop-up shops that allow us to bring sensual wellness and empowerment into new spaces and new conversations.

Because the mission didn’t stop just because the storefront closed.

If anything… it’s more vital now than ever.

Why I Read Project 2025

Just as Trystology’s purpose—to provide sensual tools for intimacy and connection—was dismissed or misunderstood by many, Project 2025 is being overlooked by most of the country. I would bet money that 90% of the population hasn’t read it. And yet it’s already reshaping the laws, the culture, and the definitions of what is “acceptable” in America.

I have read it. I needed to read it.

Because I don’t move through life blindly accepting what I’m told. That’s part of the problem—people like me, who ask too many questions, are often labeled as troublemakers. But history shows: the people who ask questions are the ones who spot danger before it’s on their doorstep.

What I Saw

Purveyors of pornography—a term left deliberately vague—are openly targeted in Project 2025. They want them criminalized. Imprisoned. Labeled as sex offenders. Their businesses shuttered.

Does that sound extreme? It is. But it’s also written—right there in the plan.

And when I looked at the language they used, I knew: They weren’t just talking about pornographers. They were talking about me.

Trystology is not about porn. But in a society that refuses to differentiate between intimacy and indecency, between pleasure and perversion, between toys and threats… we are all at risk of being lumped together.

And now we’re seeing it. Nearly 40% of Project 2025 has already been implemented. Over 50% of Project Esther—its ideological cousin—has too. These aren’t fringe ideas anymore. They’re policy. They’re law. They’re impact.

The Turning Point

So yes, I’m afraid. Afraid that something I built with love and intention and courage will be redefined as dangerous or deviant. Afraid that empowering people—especially women—to reclaim their pleasure, their agency, their joy… will soon be illegal.

But I’m also angry. Because people still don’t know. Because most haven’t read the fine print of what’s unfolding. Because silence won’t save us.

But something changed for me recently. I was watching Governor Gavin Newsom speak—one of the few public leaders bold enough speak out about what is happening in our world. With our President. Not a fringe idea. But a real, organized threat to freedom, autonomy, and expression.

And then I heard the voices of the We Do Not Care Club—a group of women unafraid to speak their truth, no matter how uncomfortable it makes others. They reminded me that fear doesn’t get to win. That staying quiet has never been what keeps us safe.

That’s when I found my voice again. Or maybe… I remembered I never really lost it.

I just needed to hear someone else using theirs.

So What Was Trystology?

It was a refuge, a rebellion, a reclamation of what’s always been ours to claim.

And maybe… just maybe… it still is.

If you’re reading this, please don’t let this moment pass you by.

Read the document.

Share the truth.

Defend the nuance.

Because what’s coming… is already here.

#ReadProject2025
#ProtectPleasure
#TrystologyForever

#GavinNewsom

#WeDoNotCareClub